Launched in 2013, Zola is a wedding registry platform, designed for the modern couple. Zola provides a new way for couples to create and customize their wedding registry for housewares, couple experiences, honeymoon funds, and cash funds.
Zola hired Good Apple Digital to increase registrations on Zola.com.
- Establish campaign efficiency through paid search and social channels including:
- Paid search account restructure to better manage bids & budgets and improve ad copy relevance
- Negative keyword list audit and expansion to reduce serving ads on irrelevant long-tail search queries
- A/B ad copy testing plan development and phase 1 implementation to increase net conversions/impression
- Launched Review Extensions to differentiate from competition
- After the first month of optimizations, Good Apple scaled the campaign while improving efficiency:
- 141% increase in conversions while improving cost per conversion by 16%
- Conversion rate improved 30% and clickthrough rate improved 47% after one month of optimization
- 30x increase in daily conversion volume, 88% improvement in Registration CPA and a 12x increase in click to conversion rate since campaign launch