Overview

Raised awareness of Starbucks RED by creating an impactful media campaign through display, social and paid search marketing.


Strategy

Good Apple increased video views, event RSVPs and social interactions with Starbucks RED through high-reach partners like NYTimes, Facebook, Google and YouTube.


Results

As a result of our coordinated display, social and search campaigns, we generated:

  • 245,000,000 impressions through Display & Search  
  • 276,000 clicks to red.starbucks.com
  • 885,000 video views
  • 652,000 Facebook event RSVPs 
  • 320,000,000  Facebook Viral News Feeds (FB record)
  • 1.2MM virtual drinks passed
  • 2.5 MM branded searches