Overview

Launched in 2010, Birchbox is the discovery commerce platform redefining the retail process by offering consumers a personalized way to discover, sample, shop and learn about the best products and brands available. 


Challenge 

Birchbox hired Good Apple Digital to increase subscriptions and ecommerce orders on birchbox.com.


Solution

  • Establish campaign efficiency through programmatic partners and paid search
  • Align Birchbox with relevant fashion, beauty/grooming, and lifestyle content 
  • Incorporate unique, high-impact creative
  • Test new media channels such as video, mobile, content syndication

Results

  • Average monthly joins have grown 144% between Q2 and Q4 2013 (to-date) 
  • CPA has decreased 50% from campaign launch in 2/2013