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About Us


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About Us


Al Muzaurieta  Founder, President

Al Muzaurieta 
Founder, President

Nedim Aruz Co-founder, Vice-president

Nedim Aruz
Co-founder, Vice-president


"We saw smaller brands and start-ups in need of focused campaigns that didn’t fit into the slow, bureaucratic chains of the big agencies."


We started Good Apple in 2007 in response to the rapidly changing digital industry. We saw the democratization of data, technology and creative leading to a fundamental shift in how companies managed their media. We saw smaller brands and start-ups in need of focused campaigns that didn’t fit into the slow, bureaucratic chains of the big agencies.

Good Apple is a nimble, boutique media agency focused on clients seeking data-driven results with their unique audiences. Our first client was Starbucks:  we launched their first Facebook campaign which generated over 650K fans and 1.2M virtual drinks sent by users. 

Since then we’ve managed over $200M worth of media for ground-breaking start-ups like Birchbox, Bonobos and luxury retailer Moda Operandi. We’re the perfect fit for quick-moving start ups as well as Fortune 500 companies looking for a burst of entrepreneurial innovation in their media. Our client partners include Starbucks, Otsuka Labs, Alexion, American Medical Association and Shire Pharmaceuticals. We also complete pro-bono work for the Make-a-Wish Foundation’s Wishes-In-Flight campaign.

Good Apple remains committed to our independent culture and ability to generate hyper-targeted campaigns that drive bottom-line results.  We believe the media world will eventually follow our lead away from mass-marketing campaigns and towards speaking to consumers as individuals.


"We believe the media world will eventually follow our lead away from mass-marketing campaigns and towards speaking to consumers as individuals."


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Our Team


Meet the Good Apples

Our Team


Meet the Good Apples

Jenna Dykie Account Management Business Development

Jenna Dykie
Account Management
Business Development

Janet Yen
Account Management
Business Development

Courtney Johnson
Account Management
Business Development

Tanya Lafuente Account Management

Tanya Lafuente
Account Management

Lorna Colgan Finance

Lorna Colgan
Finance

Elise Fitzgerald Human Resources

Elise Fitzgerald
Human Resources

 

Search & Analytics


Tiffany Leung
Search

Ian Orekondy
Search

Rachel Rasmussen
Search

Hannah Farmer Search

Hannah Farmer
Search

Erik Hamilton Search

Erik Hamilton
Search

Kelsie McDowell Search

Kelsie McDowell
Search

Mark Sturino
Analytics

 

Media Team


Pam Alvarez
Media

Katie Kotsbak
Media

Sam Simoneaux
Media

Chong Zhou Media

Chong Zhou
Media

Emmy Clarke Media 

Emmy Clarke
Media 

Teydin Hall Media 

Teydin Hall
Media 

Mallory Walsh Media 

Mallory Walsh
Media 

Rachel Garfield Media

Rachel Garfield
Media

Hyun Lee-Miller Media

Hyun Lee-Miller
Media

Kylee Brown Media

Kylee Brown
Media

Sloane Miras Media 

Sloane Miras
Media 

Chris Erdelac Media

Chris Erdelac
Media

Mary Stoever Media

Mary Stoever
Media

Molly Jordan Media

Molly Jordan
Media

Melissa Vartanian Media

Melissa Vartanian
Media

WE'RE HIRING! Visit the Careers page.

WE'RE HIRING!
Visit the Careers page.