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About Us


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About Us


  Al Muzaurieta   Founder, President

Al Muzaurieta 
Founder, President

  Nedim Aruz  Co-founder, Vice-president

Nedim Aruz
Co-founder, Vice-president


"We saw smaller brands and start-ups in need of focused campaigns that didn’t fit into the slow, bureaucratic chains of the big agencies."


We started Good Apple in 2007 in response to the rapidly changing digital industry. We saw the democratization of data, technology and creative leading to a fundamental shift in how companies managed their media. We saw smaller brands and start-ups in need of focused campaigns that didn’t fit into the slow, bureaucratic chains of the big agencies.

Good Apple is a nimble, boutique media agency focused on clients seeking data-driven results with their unique audiences. Our first client was Starbucks:  we launched their first Facebook campaign which generated over 650K fans and 1.2M virtual drinks sent by users. 

Since then we’ve managed over $200M worth of media for ground-breaking start-ups like Birchbox, Bonobos and luxury retailer Moda Operandi. We’re the perfect fit for quick-moving start ups as well as Fortune 500 companies looking for a burst of entrepreneurial innovation in their media. Our client partners include Starbucks, Otsuka Labs, Alexion, American Medical Association and Shire Pharmaceuticals. We also complete pro-bono work for the Make-a-Wish Foundation’s Wishes-In-Flight campaign.

Good Apple remains committed to our independent culture and ability to generate hyper-targeted campaigns that drive bottom-line results.  We believe the media world will eventually follow our lead away from mass-marketing campaigns and towards speaking to consumers as individuals.


"We believe the media world will eventually follow our lead away from mass-marketing campaigns and towards speaking to consumers as individuals."


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Our Team


Meet the Good Apples

Our Team


Meet the Good Apples

  Jenna Dykie  Account Management Business Development

Jenna Dykie
Account Management
Business Development

Janet Yen
Account Management
Business Development

Courtney Johnson
Account Management
Business Development

  Lorna Colgan  Finance

Lorna Colgan
Finance

  Elise Fitzgerald  Human Resources

Elise Fitzgerald
Human Resources

 

Search & Analytics


Ian Orekondy
Search

Mark Sturino
Analytics

Rachel Rasmussen
Search

  Erik Hamilton  Search

Erik Hamilton
Search

 

Media Team


Katie Kotsbak
Media

Sam Simoneaux
Media

  Hyun Lee-Miller  Media

Hyun Lee-Miller
Media

  Emmy Clarke  Media 

Emmy Clarke
Media 

  Chris Erdelac  Media

Chris Erdelac
Media

  Hannah Farmer  Media

Hannah Farmer
Media

  Mary Stoever  Media

Mary Stoever
Media

  Sloane Miras  Media 

Sloane Miras
Media 

  WE'RE HIRING!  Check us out on  The Muse.

WE'RE HIRING!
Check us out on The Muse.