Al Muzaurieta  Founder, President

Al Muzaurieta 
Founder, President

Nedim Aruz Co-founder, Vice-president

Nedim Aruz
Co-founder, Vice-president


"We saw smaller brands and start-ups in need of focused campaigns that didn’t fit into the slow, bureaucratic chains of the big agencies."


We started Good Apple in 2007 in response to the rapidly changing digital industry. We saw the democratization of data, technology and creative leading to a fundamental shift in how companies managed their media. We saw smaller brands and start-ups in need of focused campaigns that didn’t fit into the slow, bureaucratic chains of the big agencies.

Good Apple is a nimble, boutique media agency focused on clients seeking data-driven results with their unique audiences. Our first client was Starbucks:  we launched their first Facebook campaign which generated over 650K fans and 1.2M virtual drinks sent by users. 

Since then we’ve managed over $200M worth of media for ground-breaking start-ups like Birchbox, Bonobos and luxury retailer Moda Operandi. We’re the perfect fit for quick-moving start ups as well as Fortune 500 companies looking for a burst of entrepreneurial innovation in their media. Our client partners include Starbucks, Otsuka Labs, Alexion, American Medical Association and Shire Pharmaceuticals. We also complete pro-bono work for the Make-a-Wish Foundation’s Wishes-In-Flight campaign.

Good Apple remains committed to our independent culture and ability to generate hyper-targeted campaigns that drive bottom-line results.  We believe the media world will eventually follow our lead away from mass-marketing campaigns and towards speaking to consumers as individuals.


"We believe the media world will eventually follow our lead away from mass-marketing campaigns and towards speaking to consumers as individuals."